Dr. J. Kip Matthews

Elevating Performance. Empowering Lives.

Are you striving to reach the next level in your sport, your career, or your life? Dr. Kip Matthews is a licensed counseling psychologist specializing in sport and performance psychology, mind-body wellness, and personal growth. With more than 25 years of experience helping athletes, performing artists, professionals, and organizations achieve peak performance, Dr. Matthews blends evidence-based strategies with a compassionate, collaborative approach.

Whether you’re an athlete struggling with performance anxiety, a business leader navigating high-stakes decisions, or simply looking to improve your mental resilience, Dr. Matthews offers the tools and guidance to help you thrive. As Co-Founder of AK Counseling & Consulting, Inc. in Athens, GA, he provides culturally informed, holistic care to individuals and teams, integrating mental training, wellness, and diversity into his practice and, with the power of telehealth, Dr. Matthews can provide services to clients throughout Georgia.

Explore how sport psychology, executive coaching, or counseling can help you unlock your full potential.

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Sport & Performance Psychology

Unlock your full potential with expert sport and performance psychology services at AK Counseling & Consulting. Whether you’re an athlete, performer, or high-achieving professional, Dr. Kip Matthews can help you sharpen your mental game, manage pressure, and enhance focus, confidence, and resilience. Through proven techniques and personalized coaching, you’ll be provided with the tools to perform at your best from the playing field to the board room.

Career & Life Planning

Navigate life’s transitions with clarity and purpose through career and life planning services with Dr. Kip Matthews. From exploring new directions to finding greater fulfillment or managing major life changes, Dr. Matthews offers thoughtful guidance and practical strategies. Align your values, goals, and strengths to create a path forward that feels authentic, empowered, and intentional.

Stress management

Stress and intense emotions can affect every aspect of your life. The can take a toll on your health, interfere with restful sleep, hurt your relationships, and make it challenging to focus. Dr. Kip Matthews offers a thoughtful, supportive approach to help you better understand your emotional patterns, develop healthier ways to manage stress, and build greater resilience. Through one-on-one sessions tailored to your needs, you’ll learn strategies to regain a sense of control, improve your mood, and respond to life’s challenges with greater clarity and confidence.

“The greatest glory in living lies not in never falling, but in rising every time we fall.”

–Nelson Mandela

“The greatest glory in living lies not in never falling, but in rising every time we fall.”
– Nelson Mandela