Unlock Your Potential. Train Your Mind. Perform at Your Best.

Tennis player on court
With over two decades of experience, Dr. J. Kip Matthews has used his expertise in sport and performance psychology to help individuals and teams reach peak performance. He works with athletes, performing artists, coaches, and organizations to build the mental skills needed to succeed under pressure, recover from setbacks, and excel in high-stakes environments.

Who Can Benefit From These Services?

  • Competitive athletes (youth, collegiate, elite, and professional)
  • Performing artists (musicians, dancers, actors)
  • Coaches and athletic teams
  • Sports medicine and rehabilitation professionals
  • High achievers in business, academics, and leadership roles

Areas of Focus:

  • Performance Enhancement: Develop focus, confidence, resilience, and mental toughness to consistently perform at your highest level.
  • Psychological Rehabilitation from Injury: Support during recovery to rebuild trust in the body, cope with setbacks, and return to play with a stronger mindset.
  • Emotional Management in Competition: Learn to manage anxiety, regulate emotions, and stay composed in pressure-filled moments.
  • Consultation with Teams & Coaches: Guidance on team culture, communication, leadership, and performance consistency across seasons.
  • Support for Performing Artists: Address stage fright, burnout, motivation loss, and the unique psychological demands of artistic performance.
  • Assist Athletes Struggling With their Game — Help to recover from performance slumps, rebuild self-belief, and re-engage with your sport when motivation, enjoyment, or success starts to wane.

Performance stage
What to Expect:

Dr. Matthews integrates his background in sport science and psychology to tailor strategies that match your specific goals. From overcoming mental blocks during a comeback to managing the stress of auditions or leading a team toward championship-level performance, you may gain practical, goal-oriented tools shaped by years of hands-on experience. Additionally, Dr. Matthews is able to serve clients virtually throughout the state of Georgia.

Sessions may focus on:

  • Visualization and mental rehearsal
  • Focus and concentration techniques
  • Developing and nurturing a growth mindset
  • Managing pressure and building composure
  • Goal setting and motivation
  • Recovery from slumps, injury, or burnout

Team & Organizational Consulting

Dr. Matthews also partners with athletic departments, coaches, and sports medicine staff to support the mental and emotional needs of athletes at all levels. This may include team workshops, coach consultation, or providing guidance to a sport league to enhance players’ experiences.

Ready to strengthen your mental game?
Contact Dr. Matthews at (706) 613-5290 or via email at info@akcconline.com to learn how sport and performance psychology can help you or your team perform with confidence, clarity, and consistency.